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Showing posts from September, 2024

Top Lifestyle YouTubers of India 2024

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A lifestyle YouTuber is someone who has gathered a substantial following on the platform by showcasing their lifestyle choices, experiences, and expertise. These creators produce a wide range of content covering topics such as fashion, travel, food, fitness, home decor, beauty, and more. Their content features a dynamic blend of visually appealing images, engaging videos, and compelling narratives that offer viewers a peek into their daily lives, global travels, culinary explorations, fashion preferences, and health and fitness routines. Beyond entertainment and information, their content also aims to inspire their audience, encouraging them to emulate aspects of the YouTuber’s lifestyle or make purchases based on their recommendations. Lifestyle YouTubers delve into various subjects, sharing insights on skincare and hair care home remedies, showcasing favorite recipes, discussing different diets like keto, gluten-free, or vegan, and providing behind-the-scenes glimpses into their...

PR & Influencer Marketing Coming Together in a Crisis situation

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It is no wonder that Influencer Marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. 1. Rebuilds trust in your brand Data shows that 62% of consumers trust influencers more than they do celebrities. Therefore, in addition to being so instrumental when building your brand, influencers can also help you rebuild the brand by winning back some of the trust lost after a PR crisis. 2. Helps promote your improved products Brand awareness is essential, especially for small businesses and emerging brands. Brand awareness is also vital in managing a crisis, especially if it was the company’s own product that damaged the brand’s reputation. 3. Moves the conversation away from the crisis An essential part of PR crisis management is the ability to gauge public perception of your brand in real time. Social listening tools such as Sprout Social make th...