How to know if you have a good engagement rate on Instagram

In 2024, Instagram continues to garner higher engagement rates than other social media platforms.

However, with organic engagement declining across all social media platforms and the meteoric rise of video-centric platforms like YouTube, staying on top of what constitutes a good engagement rate on Instagram can be daunting for marketers.
To ensure you’re in the know about the latest metrics and best practices, let’s delve into how to accurately measure Instagram engagement and what the current benchmark is for a good engagement rate across various industries.

How to measure Instagram engagement

we define engagement as measurable interaction on organic and paid social media posts. Instagram metrics include likes, comments, shares, and reactions. Instagram engagement rate is calculated based on all of these interactions divided by total follower count. Here’s the formula to calculate your brand’s Instagram engagement rate:

Instagram engagement rate = [engagement total] / [total number of followers]

While there are a few different ways to calculate engagement rate, we find that dividing by the number of followers paints a more accurate picture of how your brand’s engagement rate stacks up against similar brands in your industry — regardless of audience size.

What is a good engagement rate on Instagram in 2024?

The overall median engagement rate on Instagram is 0.43%. This median rate applies to all industries, from food and beverage brands to hotels to nonprofits.

When it comes to how often you should be posting, we found that, on average, brands across all industries post a little over four times per week.

For top-performing brands, their engagement rates on Instagram are even higher. Our report found that the overall median engagement rate on Instagram for brands in the top 25% is 1.05%. These brands also post at the same frequency at around 4.7 times per week.

So while 0.43% is the overall median engagement rate, 1.02% or higher is considered a good engagement rate on Instagram for brands that want to aim higher.

    Overall rate across industries:
  • Median engagement rate: 0.43%
  • Median posting frequency: 4.2 posts per week

    Overall rate for brands in the top 25%:
  • Median engagement rate: 1.02%
  • Median posting frequency: 4.2 posts per week

How to increase Instagram engagement

If you’re feeling inspired to up your Instagram engagement after seeing the examples above, here’s a recap of the tactics these brands used to achieve their great engagement rates.

  • Experiment with Reels: Reels have proven to be the most engaging post type for most industries, so don’t be afraid to mix those into your content strategy along with static images and carousels.
  • Give your followers what they want to see: Your followers will let you know what content they want to see more of. Keep an eye on the comments section and the number of shares your post gets to see what’s resonating with your audience.
  • Lean into popular hashtags, holidays, and trends: If you’re feeling stuck coming up with fresh content ideas, turn to trending hashtags and holidays to capture engagement. Using Rival IQ, you can even see which hashtags people are engaging with in your industry.
  • Look to the competition: The best way to benchmark your engagement rate is to compare it with similar brands in your industry rather than the all-industry average. Doing this helps put your content and engagement rates into more context.

To achieve a good engagement rate on Instagram, lean into what’s proven to work for your brand while experimenting with different post types. As long as you continue to measure and assess what your audience is engaging with, you’ll be on your way to reaching stellar engagement rates on Instagram in no time.

Let Quirky handel it!

Comments

  1. Harshita31 July 2024 at 04:06

    Er is really important for brands I think 🤔

    ReplyDelete

Post a Comment

Popular posts from this blog

Top Lifestyle YouTubers of India 2024

Image
A lifestyle YouTuber is someone who has gathered a substantial following on the platform by showcasing their lifestyle choices, experiences, and expertise. These creators produce a wide range of content covering topics such as fashion, travel, food, fitness, home decor, beauty, and more. Their content features a dynamic blend of visually appealing images, engaging videos, and compelling narratives that offer viewers a peek into their daily lives, global travels, culinary explorations, fashion preferences, and health and fitness routines. Beyond entertainment and information, their content also aims to inspire their audience, encouraging them to emulate aspects of the YouTuber’s lifestyle or make purchases based on their recommendations. Lifestyle YouTubers delve into various subjects, sharing insights on skincare and hair care home remedies, showcasing favorite recipes, discussing different diets like keto, gluten-free, or vegan, and providing behind-the-scenes glimpses into their...
Read more

The Ultimate Guide to Content Creation

Image
The creator economy is booming, every other person is aiming to be a creator and getting involved means creating content for yourself. Content creation can feel overwhelming. Where do you even start? Don’t worry, Quirky Folks got you covered. Whether you’re a brand, social media manager, or budding creator, we’re sharing our ultimate guide to content creation, with the tools and strategies you need to get started. What is Content Creation? Content creation is the process of planning and creating content, typically on social media or another online platform. It can involve research, writing, photography (or videography), editing, graphic design — and typically, a whole lot of creativity. If the goal is to provide information, inspiration, or entertainment — it’s good ol’ content creation. That means a content creator – or a creator — is simply someone who creates, no matter where or how many followers they have. You'll see many different types of content creation online....
Read more

Take your brand to the next level with Influencer Marketing

Image
In todays environment businesses are constantly on the look out for new ways to elevate their brand and take it to the next level . One thing that plays a major role in that is capturing the attention of their target audience. A powerful method that has gained traction in doing so in the recent years is Influencer Marketing . Brands can enhance their visibility and credibility by partnering up with influencial individuals on the social media platforms to attract the audience, as they hold a strong social media presence. Influencer Marketing revolves around the idea of tapping into existing communities and engaging with them in meaningful ways. As apposed to the traditional methods Influencer Marketing allows brands to connect with consumers through relatable content created by trusted personalities. Influencers are generally more connected with their audiences and have a better hold on them. Benefits of Influencer Marketing One of the key benefits of Influencer Marketing is its ab...
Read more