Quick Guide to Maximize SEO and Social Media

Search Engine Optimization (SEO) plays an important role in any digital marketing strategy as it helps people find your content. The higher your content ranks on the SERP (search engine results page), the more visitors it will attract.

Social media marketing has become another highly effective way to drive people to your website. And all of this depends on having an effective social media strategy that drives brand awareness and ROI. The sweet spot in a digital marketing campaign is ensuring that your social media, content marketing, and SEO strategies complement each other.

Don't worry at Quirky Folks, we’ll help you understand the complex relationship between SEO and social media.

Using social media to gain backlinks

What does all this complicated history tell us about social signals today?

  • Social signals matter: Content that gets shared a lot gets seen a lot.

  • Social signals lead to backlinks: Content that is seen by influential social media creators leads to backlinks.

  • Backlinks improve SEO ranking: Content with more backlinks ranks higher on Google.

It is the backlinks, not the social signals, that improve SEO ranking. Building the right following, which includes creators, has a significant impact on the number of backlinks you can expect to develop via social media.

The best way to get backlinks (hopefully of high-quality) is to:

  • Build link-worthy content that informs. This includes guides, blog posts, and topic clusters that attract links naturally. Build a social media following on channels to promote link-worthy content.

  • Links from social media sites (Facebook, Twitter, LinkedIn, and so on) tend not to directly influence SEO but can indirectly benefit it. Your content will get more exposure and re-shares, and some of those people, such as journalists, bloggers, and influencers, may pick up your content and link to it from their sites

  • Promote content through email, push notifications to subscribers, and social media.

  • Outreach content to key influencers.

  • Research competitors’ backlinks using a tool like Ubersuggest.

5 Tips to Improve Your SEO for Social Media

As we’ve explained, in most cases, social media sharing doesn’t directly impact SEO. However, when you share your content on social media, it can influence SEO in these ways:

  • Drive organic traffic

  • Increase visibility

  • Improve local SEO

  • Expand content reach

  • Enhance brand recognition

  • Increase backlinks

So how can you improve your SEO for social media?

1. Work on Your Profile
2. Have quality shareable content in your social channels
3. Encourage backlinks through good content
4. Use social listening to see what’s going on out there, with your competitors and others
5. Pay attention to influencers and consider using them

Smash Your Social Media Campaigns with SEO
Let Quirky Folks handel it! we will definitely Quirkyfy it.

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