Everything You Need to Know About Social Media Analytics

Social media management doesn’t stop at content creation and scheduling. Evaluating and sharing campaign impact is also essential for mesuring a campaign success.

Reporting on performance and making strategic decisions based on social metrics can feel difficult – but it doesn’t have to be!

Here’s everything you need to know about social media analytics — metrics you need to track to make analysis and reporting simple.

What are Social Media Analytics?
Social media analytics is the practice of gathering and analyzing data from social media platforms to inform business decisions.

There are two types of social media metrics and performance you can track:

  • Descriptive metrics, that describe what you did and what happened; and

  • Outcomes, which describe the results of your campaigns.

Instead of sharing data points, you’ll want to analyze and share the metrics that tell the story of your campaign, your wins, and what needs to improve.

Common Social Media Metrics

Depending on which social media platform you're using, you can collect a variety of key metrics.

  • Impressions and reach: how many people saw your content and how often they saw it.
  • Likes and reactions: what kind of content your audience enjoys;
  • Comments, reposts, and shares:metrics that symbolize brand engagement;
  • Click through rate and link in bio clicks: what content is driving traffic to your website; and
  • Profile visits and new followers:these provide insight into brand awareness.

Why Are Social Media Analytics Important?

Collecting data is one thing — but you won’t get insights and results without analysis. Here’s why analytics matter for social media marketers:
1. Analytics Help You Understand The Full Marketing Funnel
2. Analytics Allow You to Make Data-Driven Decisions
3. Analytics Connects Social Media to Overall Business Goals

How to Track Social Media Analytics

Ready to start tracking your social media analytics? Here’s a process to starting monitoring and leveraging your key results for improved engagement and growth.
Step #1: Identify Your Goals
Step #2: Segment Your Analytics
Step #3: Monitor Results and Analyze Outcomes
Step #4: Iterate and Adjust As Needed

Great Social Media Insights = Better Social Campaigns

Get started with Quirky Folks today and elevate your social media game

Let Quirky Folks Handel it !

we will difinetly quirkyfy your social media.

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