Plan your social media calendar with ease

Planning a social media content calendar — and sticking to it — is one of the best ways to see continuous growth!

Why? With a content calendar, you can stay organized, track performance, and make sure you’re meeting your marketing goals.

What Is a Social Media Calendar?

A social media content calendar is a calendar you create to organize, plan, and schedule content across platforms.
This could include social media platforms like Instagram, Facebook, X (Twitter), Pinterest, LinkedIn, and YouTube.

How Do You Build A Social Content Calendar?

There are a few different ways to create content calendars:

  • Digital templates: Calendar templates or spreadsheets (like Excel or Google Sheets)

  • To-do list tool: A project management tool like Notion or Asana offers a more robust way to organize your tasks around your posting schedule deadlines

  • Purpose-built platforms: Social media management tools like Later that not only help you plan your calendar but actually schedule posts and view cross-platform analytics.

Work smarter, not harder. Contact Quirky Folks and we will create a social media strategy for you, today.

Why You Need A Social Media Content Calendar In 2024

A social media content calendar is essential for anyone working in social media or building a brand.

Here are seven reasons why you need one:

#1: Work Smarter, Not Harder
#2: More Efficient Scheduling
#3: Share More Consistently
#4: Repurpose Your Content Across Multiple Channels
#5: Diversify Your Content
#6: Better Team Collaboration
#7: Increase Quality Control

How To Create a Social Media Content Calendar in 2024

Before you jump into creating your content calendar, you’ll want to decide what the calendar should include.

Here are a few basics to help you start:

Every platform you plan to post to
Go-live dates and times
Post captions
Visual format
Links to assets
Tracking links (if used)

Next, ask yourself what your desired workflow will be — do you prefer to plan a week in advance? A month? A quarter?
For a longer lead-time you might want to use a project management tool so you can prep quarter by quarter. But for your “always on” type of planning (think weekly or bi-weekly), you’ll want to go the spreadsheet or social management tool route.

How Do You Optimize Your Social Calendar?

Optimizing your content calendar means having the right tool for the job. You’ll want a choose a platform that not only helps you streamline content creation but also makes it easier to schedule and view analytics.

If You’re Just Starting Out

Excel or Google Sheets is a quick way to start. You can manage your content plans digitally, easily color-code, and share your calendar with your team to collaborate.

Your spreadsheet-based content calendar could look something like this:

Or if you are thinking this is too much for you, you can always hire us. we will take care of everything for you from planning to execution.

Let Quirky handel it!

we will definitely Quirkyfy you social media platforms.

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