Top Lifestyle YouTubers of India 2024

A lifestyle YouTuber is someone who has gathered a substantial following on the platform by showcasing their lifestyle choices, experiences, and expertise. These creators produce a wide range of content covering topics such as fashion, travel, food, fitness, home decor, beauty, and more.

Their content features a dynamic blend of visually appealing images, engaging videos, and compelling narratives that offer viewers a peek into their daily lives, global travels, culinary explorations, fashion preferences, and health and fitness routines. Beyond entertainment and information, their content also aims to inspire their audience, encouraging them to emulate aspects of the YouTuber’s lifestyle or make purchases based on their recommendations.

Lifestyle YouTubers delve into various subjects, sharing insights on skincare and hair care home remedies, showcasing favorite recipes, discussing different diets like keto, gluten-free, or vegan, and providing behind-the-scenes glimpses into their lives. They also offer practical advice, such as tips for budget-friendly shopping and suggestions for travel destinations. Home decor is another significant aspect of their content, adding depth to the multifaceted lifestyle they present.

These creators utilize their platform not only to showcase their lives but also to connect with their audience on a personal level. By sharing their personal experiences, tips, and recommendations, they foster a community that looks to them for guidance and inspiration. The authenticity and relatability embedded in their content establish lifestyle YouTubers as trusted sources for lifestyle-related insights and recommendations.

Whether viewers are looking to discover a new skincare routine, try out a unique recipe, or plan a budget-friendly travel adventure, followers of lifestyle YouTubers find themselves captivated and influenced by the engaging stories woven into the tapestry of their online presence.

1. Kritika Khurana

Kritika Khurana, a popular lifestyle influencer hailing from India, has captured the hearts of 1.8 million followers on Instagram. Her journey began back in 2014 when she stepped into the world of makeup artistry. Over the years, she has teamed up with renowned brands like L’Oréal, Maybelline, and NARS Cosmetics, showcasing her talent and skills to a wide audience.

Starting with her blog, ‘That Boho Girl,’ Kritika quickly rose to prominence. Her knack for styling, particularly in Indian and fusion fashion, set her apart in the crowded influencer landscape. She’s not just about looks, though; her engaging personality shines through her content, making her relatable to her followers.

In the realm of lifestyle, fashion, and beauty, Kritika stands out for her distinctive style and remarkable makeup artistry. Her dedication and creativity earned her the esteemed title of ‘Cosmopolitan Lifestyle Influencer of the Year 2020,’ solidifying her position as a trendsetter in the industry.

What sets Kritika apart is her ability to connect with her audience, especially with the younger demographic. Her content resonates strongly with students and college-goers, who admire her not only for her fashion sense but also for her down-to-earth demeanor.

With her ever-growing popularity and influence, Kritika Khurana continues to inspire and empower her followers, proving that with passion and perseverance, one can achieve their dreams and make a mark in the world of social media.

2. Ranjit Sundara Murthy

Ranjit Sundara Murthy is a famous lifestyle influencer on Instagram, where he has a big group of fans, around 1.2 million! He’s popular for sharing cool stuff about fashion and cars. Ranjit really loves fancy car brands like Mercedes Benz and Rolls Royce, and you can see his passion for them in his posts.

What makes Ranjit stand out is his fearlessness in sharing his life on social media. He posts all sorts of things, like cool pictures of himself, motivational quotes, and pictures of him wearing really stylish clothes.

But what really makes people go “wow” are his videos. He’s got this one video where he’s driving his Ferrari 458 Spyder in Bengaluru. It’s like something out of a movie, with amazing drone shots and a really cool ending that feels like it’s talking directly to the audience. It’s like watching a Hollywood movie!

Ranjit’s videos are filled with slow-motion shots of fancy cars, and he’s got this ruggedly handsome look that makes watching him even more enjoyable, especially for people who love cars.

Overall, Ranjit Sundara Murthy is someone who knows how to capture attention on social media, whether it’s with his stylish outfits, his love for luxury cars, or his captivating videos that feel like mini movies.

3. Radhika Seth

Radhika Seth, a lifestyle influencer, is a go-to choice for fashion and lifestyle collaborations, thanks to her deep passion for these domains. Renowned brands like Colgate, One Plus, Myntra, Sugarbear Hair, and Foreo have all partnered with her on Instagram. Her feed is a visual treat, radiating undeniable chicness and charm, consistently captivating her 1 million followers with her impeccable style and stunning looks.

But Radhika’s journey to success wasn’t always smooth. Despite her dream of becoming an actress, the lack of industry connections led many to doubt her abilities. Undeterred, she leveraged Instagram to create an impressive portfolio, showcasing her talent and carving her path to success.

Beyond her glamorous online presence, Radhika emphasizes the importance of maintaining a healthy lifestyle. Regular workout sessions are a cornerstone of her routine, reflecting her commitment to physical well-being.

Radhika’s story is one of perseverance and passion. Despite facing skepticism and challenges, she has emerged as a leading figure in the world of lifestyle influencing. Through her content, she not only inspires her followers with her style and grace but also encourages them to pursue their dreams with determination and dedication.

4. Aashna Shroff

Aashna Shroff is a famous person on Instagram who is really good at sharing cool stuff and working with companies to tell people about their products. She’s from India and lots of people like to follow her because she shares a lot about fashion and lifestyle. Imagine having a million people following you – that’s how big she is on Instagram!

Aashna didn’t just become popular overnight. She started sharing her fashion tips and ideas on a blog way back in 2009. Since then, she’s grown a lot and now she gets to work with big companies like Nike, Canon, and L’Oréal. They pay her to show off their stuff to her followers.

But Aashna isn’t just about fashion. She’s shown she can do lots of things! She’s been in commercials and even music videos. One time, she acted in a short movie called “The End.” In that movie, she played a woman who was really sad because she lost her husband. People loved her acting, and the movie won a bunch of awards!

Aashna Shroff is really talented and she’s doing some amazing things in the world of influencers in India. She’s not just showing off clothes; she’s showing that she can do lots of different things and be successful at them too. Keep an eye on her – she’s going to keep doing great stuff!

5. Sejl Kumar

Sejal Kumar became famous by sharing helpful fashion advice that doesn’t break the bank. She made stylish looks achievable for everyone. Beyond just fashion, Sejal took a big step by creating her own clothing line with Stalk Buy Love, reaching another level of success.

With a big online following, Sejal has become a digital influencer. She uses her platform not only to talk about fashion but also to talk openly about important topics like fairness between genders, women’s health, and mental wellness.

Her efforts haven’t gone unnoticed. She’s won many awards for her impactful work. Some of these include Best Vlog and Best Lifestyle Blogger at the Cosmopolitan India Blogger Awards, Best Youth Influencer at the Women of Steel Summit and Awards, Fashion Account of the Year by Instagram, and Instagrammer of the Year for Fashion.

Sejal Kumar’s journey is inspiring because she’s not just about fashion; she’s about making a positive impact and using her influence to bring attention to important issues. With her relatable approach and genuine concern for others, she continues to inspire many through her content and actions.

6. Siddharth Batra

Siddharth Batra is a popular lifestyle influencer known for his bold fashion choices and innovative style. He became well-known for his #GuyBeauty series on Instagram, where he encourages men to explore makeup, skincare, and body hair care without fear of judgment. By challenging stereotypes, Siddharth promotes the idea that beauty is for everyone, regardless of gender.

Through his content, Siddharth emphasizes inclusivity and self-expression. He encourages his followers to embrace their unique identities and express themselves authentically. His message resonates with many who feel limited by societal norms and expectations.

Siddharth’s influence extends beyond just fashion and beauty. He serves as a role model for individuals seeking to break free from traditional gender roles and norms. His fearlessness in expressing himself has inspired countless others to do the same.

In a world where conformity often reigns supreme, Siddharth stands out as a pioneer of change. He advocates for a more inclusive society where everyone is free to be themselves without fear of judgment or discrimination. Through his platform, he spreads positivity and empowerment, encouraging others to embrace their true selves.

Siddharth Batra’s impact goes beyond the realm of social media. He is a trailblazer who is reshaping perceptions of beauty and masculinity, one post at a time. As he continues to push boundaries and challenge stereotypes, his influence will undoubtedly continue to grow, inspiring others to live authentically and unapologetically.

7. Rizwan Bachav

Rizwan Bachav is like the ultimate cool guy on Instagram. He’s not just any influencer; he’s like the king of influencers. You know, those people who post pictures and videos of their amazing lives and make you wish you were them? That’s Rizwan.

First off, Rizwan is a successful banker. Yep, he’s the kind of guy who knows how to handle money. But that’s not all. He’s also a marathoner, which means he runs really, really far. And get this, he’s won awards for it! Like, he’s so good at running that people give him trophies and stuff.

But it’s not just his job and running that make Rizwan so famous. He’s also won some big awards for being an influencer. Like, there’s this award called Parcos Influencer of the Year, and Rizwan got it! And there’s another one called Exhibit’s Luxury Influencer of the Year, and he got that too! So, you can see, he’s kind of a big deal.

Now, if you look at Rizwan’s Instagram, you’ll see why people love him. He posts pictures of himself wearing super stylish clothes, rocking fancy accessories, and even driving a Lamborghini! Plus, he shares all his adventures from running marathons.

And here’s the really cool part: Rizwan gets to work with all these top brands like Campari, Dior, and Rolex. They pay him to show off their stuff to his followers. So basically, he’s living the dream!

If you’re into fancy watches, cars, fragrances, or sneakers, you should definitely check out Rizwan’s blog. He writes reviews that tell you everything you need to know about the coolest stuff out there.

And if you want even more, you can watch his videos. They’re like a behind-the-scenes look at his awesome life. Trust me, once you start following Rizwan, you won’t want to stop!

8. Mridul Sharma

Mridul Sharma is a well-known lifestyle influencer hailing from India, capturing the hearts of many with her captivating fashion sense and style advice. With a knack for staying ahead of the curve, Mridul has become a household name, especially among fashion enthusiasts.

Partnering with esteemed luxury and high-end fashion brands, Mridul’s online presence shines with an array of engaging content. From showcasing the hottest fashion trends to doling out invaluable lifestyle tips, her videos are a treasure trove of inspiration for her followers.

What sets Mridul apart is her ability to make the seemingly complex world of fashion and beauty accessible to everyone. Her do-it-yourself (DIY) videos are a particular hit, as they guide viewers through creating stunning pieces using everyday materials found around the house.

Mridul’s charm lies not just in her impeccable sense of style, but also in her relatable approach to life. She effortlessly blends glamour with practicality, making her content resonate with a diverse audience. Whether it’s a tutorial on achieving the perfect makeup look or a glimpse into her everyday life, Mridul’s authenticity shines through, earning her the trust and admiration of her followers.

In a world inundated with influencers, Mridul Sharma stands out as a beacon of authenticity and creativity. With her infectious energy and genuine passion for all things fashion and lifestyle, she continues to inspire and uplift her audience, one post at a time.

9. Malini Agarwal

Malini Agarwal, the brain behind MissMalini Entertainment, is a big deal in India’s digital world. She’s not just a blogger; she’s a lifestyle guru, TV host, writer, and social media whiz. If you’re into fashion, beauty, or just curious about celebrity lives, you’ve probably stumbled upon her work.

What sets Malini apart is her cool style and her knack for teaming up with top fashion and beauty brands. She’s not just about looking good, though; she’s got the scoop on all things Bollywood. From exclusive interviews with your favorite stars to the latest gossip, she’s the go-to source.

But Malini isn’t just about glam and gossip; she’s a role model for many. Her journey from a regular person to a digital superstar inspires folks everywhere. Whether it’s through her blogs, TV appearances, or books, she shows that with passion and hard work, you can turn your dreams into reality.

In a world dominated by likes and shares, Malini keeps it real. She’s not just about flashy posts; she connects with her audience on a personal level. Her authenticity shines through, making her more than just a celebrity; she’s a friend you can trust.

So, if you’re ever in need of a dose of glitz, glamour, or just some good old-fashioned inspiration, Malini Agarwal is your girl. With her, every scroll through your feed is a reminder that dreams are within reach, no matter where you start.

10. Larissa D’Sa

Larissa D’Sa, a well-known lifestyle influencer from Mumbai, has gained popularity for her love for food and travel. Through her social media platforms, particularly Instagram, Larissa showcases a fascinating mix of delectable dishes and mesmerizing travel destinations.

Her feed is like a treasure trove of mouth watering food images that instantly make your tummy rumble. From scrumptious street food to gourmet delights, Larissa captures it all with her camera, sharing her culinary experiences with her followers.

But it’s not just about food; Larissa also takes her audience on exciting journeys to different parts of the world. Her travel photos are like windows to exotic locales, inviting her followers to explore the beauty of diverse cultures and landscapes.

Beyond just sharing pretty pictures, Larissa dives deep into various topics like lifestyle, culture, and spirituality. Her insights resonate with her audience, offering them a glimpse into her thoughts and experiences.

One of the striking aspects of Larissa’s Instagram is her impeccable fashion sense. Her vibrant and colorful photos showcase not only her adventures but also her fabulous style. From chic urban looks to bohemian vibes, Larissa’s fashion choices add an extra flair to her feed.

In essence, Larissa D’Sa is more than just a lifestyle influencer; she’s a storyteller who weaves tales of food, travel, and life experiences through her captivating posts. With her infectious enthusiasm and relatable content, she has carved a niche for herself in the world of social media influencing.