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Planning a social media content calendar — and sticking to it — is one of the best ways to see continuous growth! Why? With a content calendar, you can stay organized, track performance, and make sure you’re meeting your marketing goals. What Is a Social Media Calendar? A social media content calendar is a calendar you create to organize, plan, and schedule content across platforms. This could include social media platforms like Instagram, Facebook, X (Twitter), Pinterest, LinkedIn, and YouTube. How Do You Build A Social Content Calendar? There are a few different ways to create content calendars: Digital templates: Calendar templates or spreadsheets (like Excel or Google Sheets) To-do list tool: A project management tool like Notion or Asana offers a more robust way to organize your tasks around your posting schedule deadlines Purpose-built platforms: Social media management tools like Later that not only help you plan your calendar but actually schedule posts and...

In 2024, Instagram continues to garner higher engagement rates than other social media platforms. However, with organic engagement declining across all social media platforms and the meteoric rise of video-centric platforms like YouTube, staying on top of what constitutes a good engagement rate on Instagram can be daunting for marketers. To ensure you’re in the know about the latest metrics and best practices, let’s delve into how to accurately measure Instagram engagement and what the current benchmark is for a good engagement rate across various industries. How to measure Instagram engagement we define engagement as measurable interaction on organic and paid social media posts. Instagram metrics include likes, comments, shares, and reactions. Instagram engagement rate is calculated based on all of these interactions divided by total follower count. Here’s the formula to calculate your brand’s Instagram engagement rate: Instagram engagement rate = [engagement total] / [tota...

Social media management doesn’t stop at content creation and scheduling. Evaluating and sharing campaign impact is also essential for mesuring a campaign success. Reporting on performance and making strategic decisions based on social metrics can feel difficult – but it doesn’t have to be! Here’s everything you need to know about social media analytics — metrics you need to track to make analysis and reporting simple. What are Social Media Analytics? Social media analytics is the practice of gathering and analyzing data from social media platforms to inform business decisions. There are two types of social media metrics and performance you can track: Descriptive metrics, that describe what you did and what happened; and Outcomes , which describe the results of your campaigns. Instead of sharing data points, you’ll want to analyze and share the metrics that tell the story of your campaign, your wins, and what needs to improve. Common Social Media Metrics Depending on...

In todays environment businesses are constantly on the look out for new ways to elevate their brand and take it to the next level . One thing that plays a major role in that is capturing the attention of their target audience. A powerful method that has gained traction in doing so in the recent years is Influencer Marketing . Brands can enhance their visibility and credibility by partnering up with influencial individuals on the social media platforms to attract the audience, as they hold a strong social media presence. Influencer Marketing revolves around the idea of tapping into existing communities and engaging with them in meaningful ways. As apposed to the traditional methods Influencer Marketing allows brands to connect with consumers through relatable content created by trusted personalities. Influencers are generally more connected with their audiences and have a better hold on them. Benefits of Influencer Marketing One of the key benefits of Influencer Marketing is its ab...