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The world of digital marketing is constantly changing, and tactics that were considered unconventional are now proving to be effective. One such trend is influencer marketing, which is gaining popularity. While influencers were traditionally associated with promoting products to regular consumers, B2B companies also utilizing them to promote their brands. This approach introduces a fresh way to market and establish connections with individuals. What is Influencer Marketing? Influencer marketing is a form of collaboration between a brand and individuals having a substantial online presence and a loyal following. These individuals, commonly known as influencers, leverage their credibility and reach to promote products or services to their audience. The inherent trust that followers have in influencers creates a unique avenue for brands to connect with their target audience. The Rise of Influencer Marketing for B2B Brands After achieving great success in the B2C market, influence...

Search Engine Optimization (SEO) plays an important role in any digital marketing strategy as it helps people find your content. The higher your content ranks on the SERP (search engine results page), the more visitors it will attract. Social media marketing has become another highly effective way to drive people to your website. And all of this depends on having an effective social media strategy that drives brand awareness and ROI. The sweet spot in a digital marketing campaign is ensuring that your social media, content marketing, and SEO strategies complement each other. Don't worry at Quirky Folks , we’ll help you understand the complex relationship between SEO and social media. Using social media to gain backlinks What does all this complicated history tell us about social signals today? Social signals matter: Content that gets shared a lot gets seen a lot. Social signals lead to backlinks: Content that is seen by influential social media creators leads to backli...

With social media, you can feel like you’re just about getting the hang of something, and then everything changes. OK, this might be a little dramatic, but it can really feel like that as a social media manager! If it’s not a new platform to think about, it’s a new feature. It pretty much always means learning something new and getting a few things wrong along the way when you’re finding out what works. However, The rollercoaster ride of working in social media is why we keep going back for more. Figuring out the hard stuff pays off in the long run, meaning you can ace your KPIs and keep investing in the channel. Is your social media posting strategy evolving like the platforms you use? To hit your goals, you need to know what content resonates with your audience across your platforms. Let’s dive into everything you need to know about creating social media content to make your job a little bit easier. The Different Types of Social Media Content Let’s start with the simp...

In the ever-evolving landscape of digital marketing, brands are continually seeking innovative strategies to cut through the noise and engage with their target audiences authentically. Enter the realm of Mastering Influencer Marketing Tactics. This dynamic approach leverages the influence and credibility of individuals known as influencers to promote products, services, or brand messages to a receptive audience. But First we should know... What is Influencer Marketing? Influencer marketing is a collaboration between popular social-media users and brands to promote brands’ products or services. Influencer Marketing Tactics At the heart of Mastering Influencer Marketing Tactics lies a strategic approach that goes beyond simple endorsements. It involves careful planning, meticulous research, and thoughtful execution to ensure maximum impact and return on investment. One key tactic in Mastering Influencer Marketing is identifying the right influencers for your brand. This involves m...

Planning a social media content calendar — and sticking to it — is one of the best ways to see continuous growth! Why? With a content calendar, you can stay organized, track performance, and make sure you’re meeting your marketing goals. What Is a Social Media Calendar? A social media content calendar is a calendar you create to organize, plan, and schedule content across platforms. This could include social media platforms like Instagram, Facebook, X (Twitter), Pinterest, LinkedIn, and YouTube. How Do You Build A Social Content Calendar? There are a few different ways to create content calendars: Digital templates: Calendar templates or spreadsheets (like Excel or Google Sheets) To-do list tool: A project management tool like Notion or Asana offers a more robust way to organize your tasks around your posting schedule deadlines Purpose-built platforms: Social media management tools like Later that not only help you plan your calendar but actually schedule posts and...

In 2024, Instagram continues to garner higher engagement rates than other social media platforms. However, with organic engagement declining across all social media platforms and the meteoric rise of video-centric platforms like YouTube, staying on top of what constitutes a good engagement rate on Instagram can be daunting for marketers. To ensure you’re in the know about the latest metrics and best practices, let’s delve into how to accurately measure Instagram engagement and what the current benchmark is for a good engagement rate across various industries. How to measure Instagram engagement we define engagement as measurable interaction on organic and paid social media posts. Instagram metrics include likes, comments, shares, and reactions. Instagram engagement rate is calculated based on all of these interactions divided by total follower count. Here’s the formula to calculate your brand’s Instagram engagement rate: Instagram engagement rate = [engagement total] / [tota...

Social media management doesn’t stop at content creation and scheduling. Evaluating and sharing campaign impact is also essential for mesuring a campaign success. Reporting on performance and making strategic decisions based on social metrics can feel difficult – but it doesn’t have to be! Here’s everything you need to know about social media analytics — metrics you need to track to make analysis and reporting simple. What are Social Media Analytics? Social media analytics is the practice of gathering and analyzing data from social media platforms to inform business decisions. There are two types of social media metrics and performance you can track: Descriptive metrics, that describe what you did and what happened; and Outcomes , which describe the results of your campaigns. Instead of sharing data points, you’ll want to analyze and share the metrics that tell the story of your campaign, your wins, and what needs to improve. Common Social Media Metrics Depending on...